Tired of hearing “Grow your business on Social Media?”
For many smaller businesses that are looking to promote their products and services, the internet is awash with articles and helpful blogs that provide advice about how to make money and generate sales from your social media growth.
After reading 5 or 6 articles on different sites that offer ‘expert’ help and information it is clear that many of them focus on the same points, which often are not useful for small or new social media account owners that are starting from scratch.
Many of them roll out the same tired and repetitive advice –
- Build your audience
- Connect with like-minded people
- Offer value to engage users
- Think about paid ads
- Tactfully promote your services
Reading the same articles over and over again that contain the same advice just isn’t helpful, and after a while can cause the reader to roll their eyes and move along.
While the points mentioned are good advice, the reality for a lot of small users that are just starting out is that social media promotion is a long game.
A VERY long game!
Building an audience across multiple social channels takes time, and effort, and in many cases, it can seem like forever before getting any traction that leads to actual social media growth.
Smaller businesses are in the unfortunate position of competing with many well established, and sometimes well-funded, social media accounts.
Of course, there are always those that hit their niche perfectly and take off without a second glance backwards, building a huge following overnight, but that is not the case for many of us.
Building a presence on social media takes time, and while it can be a valuable way to connect with your audience, it won’t happen overnight.
So what can you do?
