Monetizing your Website with PPC Ads

So you have a website, now how do you go about monetizing it with PPC ads?

Promoting your business with a website is great! 

People can see who you are, what you do, and the services you offer. 

It is a fantastic way to promote your services and get your name out there and, these days, most people turn to the internet to research before making a purchase of any kind.

If you have an online presence of any kind, manage a blog, advertise your arts and crafts,  or any other business, you could be missing golden opportunities for monetizing your website with PPC ads.

Your website is more than just an advertisement for your business or blog, it is actually a viable gateway to generating additional income streams for yourself. 

With the many options of advertising, affiliate marketing, and other methods, there are ways to make money simply from people visiting your site. 

It is worth capitalizing on these methods and if your site is one that gets high traffic volume the rewards can be quite lucrative. 

There are people that have made an entire business just from their website and advertising revenue. 

So how do you get a piece of the pie? 

Read on, and find out some of the ways that you can incorporate advertising to net yourself a tidy sum.

Use Ad Networks for website monetization

One of the most common ways to generate money from your site is by earning advertising dollars. 

Ad networks place ads on your site and every time a visitor clicks on it you get a small percentage after the ad network takes their cut.

The king of all ad networks is undoubtedly Google Adsense. You can sign up with them for free and, once approved, ads will begin to appear on your site in strategic locations. 

You don’t even have to worry about designing or placing the adverts, it is all done for you. Google will select the ads and place the ads directly on your site. 

Earnings can be tracked via Adsense’s useful dashboard which will give you a handy breakdown of earnings and show exact performance stats for each ad placed. 

Adsense places a lot of CPM and CPC ads (more about that in a minute) and places a selection of banner ads, display ads, mobile ads, video ads, and search results ads. 

Adsense is actually the oldest ad network around. But don’t take that for granted, there is an approval process to go through to be able to use Adsense, governed by some specific guidelines. 

Most sites will be approved, but if you are one of the sites that happens not to make the cut, fortunately, there are many other ad networks to choose from.

Some of the other popular ad networks are – 

  • Revcontent
  • Propeller Ads
  • Adsterra
  • Media.net 
  • Infolinks
  • Adpushup
  • Bidvertiser
  • Revenue Hits
  • Adskeeper
  • Max Bounty

These listed ad networks will give alternate options to Adsense if you do not get ad approval or would rather use an alternate network for whatever reason. 

There are no limits on earnings with clicks ads and the more traffic you get, the more you can potentially earn. 

Some terminology you will come across when setting up your ads are as follows:

  • CPC – Cost per click, what it costs the advertiser for someone to click their ad.
  • CPM – Cost per Mille (or Cost Per Impression ) – a flat rate cost per 1000 impressions or views
  • CPA – Cost Per Acquisition (or Action) the cost of gaining a conversion or of a visitor performing an action, an email sign up or software installation for example.

Sell PPC Ad space

Instead of using Adsense or a similar network to place your ads and get paid, there is always the option of selling your own ad space directly.

This option works well if you can show high traffic to your site, thereby making it desirable to the advertiser. 

If you can show that you are positioned at a specific niche, even better still. 

With this method, you get paid by the cost of ad placement, not by ad clicks, so it is somewhat of a no-risk proposition for you. 

However, for advertisers to continue placing their promotional content with you they will want to see some kind of traffic. 

The downside of this method is that you have to find advertisers willing to place their content on your site and earnings can fluctuate quite a bit. 

However with earnings for each ad averaging quite a bit higher than Adsense ads, many feel that it’s worth dealing with the fluctuations.

Companies like Publicity Clerks and Adsella can help you to get advertisers but if you have the ability you can approach companies directly and sell your ad space directly to them.

Final Words

Monetizing your website with PPC ads is relatively easy. With many services, the setup is handled for you and after ads are placed you can sit back and watch the money add up. Remember to research the networks you are using for things like minimum traffic limits and payout dates or minimums.