Copywriter vs Content Writer – What’s the Difference?

In the world of writing, two terms that are often used interchangeably are “content writer” and “copywriter.” While both roles involve writing, there are fundamental differences between the two.

Understanding these differences is crucial for writers looking to specialize in a particular field and for businesses seeking the right type of writing expertise.

Working as a content writer or a copywriter encompasses different bodies of work but both careers provide good earning potential. Working as a freelance writer means that you will need to know how to find clients, and manage them along with setting appropriate rates for your work.

What is a content writer?

A content writer is primarily responsible for creating informative and engaging content for various digital platforms. Content writers focus on producing articles, blog posts, website content, social media updates, and other materials that educate, entertain, or inform the target audience.

They often conduct research, gather relevant information, and write in a way that is clear, concise, and easy to understand. Content writers aim to provide value and establish credibility with their readers.

What is a copywriter?

A copywriter is a specialist in persuasive writing. Copywriters craft compelling copy that aims to influence the reader’s actions or opinions. Their work is commonly found in advertising materials, such as sales pages, product descriptions, marketing emails, taglines, and social media ad campaigns.

Copywriters use persuasive techniques to capture attention, create desire, and drive the reader towards a specific call to action. They focus on engaging the reader’s emotions and delivering a persuasive message that leads to conversion.

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Fundamental differences between Content Writing and Copywriting

While both content writing and copywriting involve writing for digital platforms, there are some key distinctions between the two:

  • Purpose: Content writing aims to inform, educate, or entertain the reader while copywriting focuses on persuading and driving action.
  • Tone: Content writing is often conversational, informative, and objective, whereas copywriting tends to be more persuasive, emotive, and subjective.
  • Format: Content writing typically includes longer-form articles or blog posts, whereas copywriting often consists of shorter, concise pieces designed for marketing and advertising purposes.
  • Audience: Content writers primarily cater to readers who are seeking information or entertainment, whereas copywriters target potential customers and aim to convert them into paying customers.

Examples of content writing

Here are some examples of content writing:

  • Blog posts that provide in-depth information on a specific topic.
  • How-to guides and tutorials that offer step-by-step instructions.
  • Whitepapers and research articles that present in-depth analysis.
  • Social media updates that engage and inform followers.
  • Website content that showcases a company’s products or services.

Examples of copywriting

Here are some examples of copywriting:

  • Sales pages that highlight the benefits and features of a product or service.
  • Product descriptions that entice customers to make a purchase.
  • Email campaigns that persuade subscribers to take action.
  • Social media ad copies that drive clicks and conversions.
  • Taglines and slogans that create brand recognition.

How much do freelance writers earn?

The earning potential as a freelance writer can vary greatly depending on factors such as experience, expertise, industry, and location. Content writers and copywriters often charge different rates based on the complexity and demand of the project.

On average, freelance writers can earn anywhere from $0.10 to $1 or more per word for content writing, while copywriters can earn $100 to $500 or more for short copy projects. Additionally, some writers charge an hourly rate or offer package deals for ongoing work.

What are the benefits of writing as a career?

Writing as a career offers numerous benefits, including:


One of the key advantages of pursuing writing as a career is the flexibility it offers. As a freelance writer, you have the freedom to choose your own working hours, projects, and clients. You can work from anywhere, whether it’s in the comfort of your home or while traveling. This flexibility allows you to balance work with personal commitments and enjoy a better work-life integration.

Creativity and Expression

Writing allows you to express your creativity and ideas. Whether you’re a content writer or a copywriter, you have the opportunity to shape words and narratives to captivate readers or persuade them. Writing enables you to explore different writing styles, tones, and voices, allowing you to unleash your creativity and develop your unique writing style.

Continuous Learning

Writing involves research and learning about various topics. As a writer, you are constantly expanding your knowledge base and gaining insights into diverse industries and subjects. This continuous learning not only keeps your work interesting but also enhances your overall understanding of the world.

Variety of Projects

Writing as a career opens up a wide range of projects and industries to work in. Content writers can explore different niches and topics, covering areas of interest or expertise. Copywriters can work with various businesses and industries, crafting persuasive messages for different target audiences. The variety of projects keeps the work engaging and prevents monotony.

Potential for Growth

Writing as a career offers ample opportunities for growth and advancement. As you gain experience and build a portfolio, you can attract higher-paying clients and projects. You can specialize in specific industries or niches, becoming an expert in your chosen field. Additionally, you can expand your skills by learning new writing styles, SEO techniques, or digital marketing strategies, opening doors to more lucrative opportunities.

Impact and influence

Writing has the power to make an impact and influence others. Whether it’s through thought-provoking content or persuasive copy, your words can inspire, educate, and motivate readers. As a writer, you have the ability to shape opinions, drive action, and create positive change through your writing.

Career diversity

Writing offers a wide range of career opportunities. You can work as a freelance writer, offering your services to various clients and industries. Alternatively, you can pursue a full-time writing position within a company, such as a content writer for a digital marketing agency or a copywriter for an advertising firm. Additionally, you can explore writing for different mediums, such as books, magazines, online publications, or scriptwriting for videos or podcasts.

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What types of businesses need writers?

Almost every type of business requires the services of writers to create compelling content and persuasive copy. Here are some examples of businesses that need writers:

E-commerce companies

Need product descriptions, website content, and engaging blog posts to attract customers and increase sales.

Digital marketing agencies

Require writers for content creation, copywriting for ads, email campaigns, and social media content.

Technology startups

Often need writers to explain complex concepts in a simple and engaging manner, produce blog posts, and develop user guides.

Advertising agencies

Copywriters play a crucial role in developing persuasive ad copies, taglines, and marketing campaigns for various clients.

Content-driven websites

Websites that focus on providing valuable information and resources, such as news outlets, educational platforms, and online publications, require skilled content writers to produce high-quality articles.

Publishing houses

Use writers for book editing, ghostwriting, and creating engaging content for magazines or online publications.

Non-profit organizations

Need expert writers to create compelling storytelling content, fundraising campaigns, and grant proposals.

Final words

While content writing and copywriting share similarities, they each have their own distinct purposes, tones, and formats. Freelance writers can find success in both fields, but understanding the differences and finding the right niche can help maximize earning potential.

Leveraging the benefits of writing as a career by targeting businesses in need of writers and employing effective client acquisition strategies will help freelance writers to thrive in the competitive writing industry.

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