SEO and content marketing are two integral parts of any digital marketing strategy. Working as a freelance writer in the UK comes with plenty of competition and SEO can help you stay ahead of the crowd.
- SEO helps content reach its target audience by increasing its visibility in search engine results pages.
- Content marketing helps businesses achieve marketing goals through engaging and informative content.
When used together, SEO and content marketing can help businesses reach wider audiences and drive more revenue.
How to Use SEO in Your Content Marketing Strategy
SEO and content marketing go hand-in-hand. After all, without SEO your content is likely to be lost somewhere on page 50 of the search results; and we all know traffic from those pages is less than satisfactory.
Your first-page ranking can only do so much if the content that appears ‘post-click’ is crummy.
That’s why a good relationship between SEO and great content is essential!
Here’s how you can use SEO to support your content marketing efforts.
1. Plan Your SEO Strategy
When it comes to effective content marketing, your SEO strategy should be planned out before you start writing. This will ensure that your content is optimized for the search engines and that you are including the right keywords.
2. Perform Research
SEO is a great way to improve on your existing content marketing strategy and along with getting your content to rank higher, quality content can bring you more opportunities. With the right research and the correct use of keywords, you can attract more traffic to your site and improve your chances of ranking higher in search engine results pages.